In the blogosphere, content matters, but connections are everything. Creating connections is the whole purpose of building a platform and gaining followers of any kind.

If I put it like that, the idea might seem a little selfish – only writing and publishing content to gain more for yourself. But although the gaining part is true, you’ll find that if you do it the right way, others benefit as well.

Connections build friendships.

Mmm hmm. That’s right. Number one thing about connections, right there.

Friendships are a great thing. You know, the loyal people who are always there to cheer you on, get excited about what you’re up to, and are always there when you need them.

Healthy friendships in the blogosphere can lead to new opportunities for the both of you, and you can always cheer each other on with whatever’s happening. In my experience, encouraging people are always welcome – and they can provide some well-intended critical feedback on your writing sometimes 😉

Connections spread your name.

The thing about publishing content online is that you’re putting yourself out there. After all, you are marketing yourself. Gaining followers and friends who are genuinely invested in your blog will definitely help spread the word about your website. I’ve seen this happen before to several of my friends’ blogs and it’s pretty great 😀

Aside from your connection with your subscribers, guest posting is another way to create connections. Guest posting on a more popular blog and then sharing a link to your own site can help bring people over to have a look at your work. If they like what they see, well, they like what they see!

This also allows you to get more traffic on your site as well as more people knowing about you. And if you’re looking to continue to push yourself higher or get more people interested in a book you want to publish, that’s two wins!

Connections can help when you need it.

Unexpected things happen in life, okay? Sometimes you need a helping hand when it comes to blogging. Maybe something is going wrong with your website’s code and you need someone else who’s more experienced to solve the problem.

Or maybe you want to try something new, like a giveaway – except you don’t know how to organize giveaways. You could always ask a friend who’s already done a couple of giveaways for advice and tips.

In my experience, the wonderful Anika from anikawalkes.com helped me with my blog design as well as designing eight options for my logo. Eight options! *shakes head in awe and slight disbelief*

Connections mean you can use your expertise to help someone out.

Whether you’re new to the blogging world or a seasoned writer who’s seen many websites rise to popularity, deep down inside of you there is something that you know, something you can share.

When you create connections with other people, they see it as creating a connection with you. You can be someone less experienced bloggers look up to – which means you can share your expertise with those who ask.

And if no one asks, no one’s going to stop you from offering it anyway. If you’re good with tech, go with that. Offer a service where you can dig deep into the HTML and CSS of someone else’s website. Or if your strengths lie in design or editing, offer those.

But even if you don’t, there’s still so much people can learn from you. Maybe it’s from your website’s design, or the way you write, or the way you format your posts. Even if you don’t explicitly say anything, you’re still putting yourself out there.

And if that isn’t trying to create connections, I don’t know what is.

That’s all I have for now!

In your experience, what have you learned from making connections with people? What do you think is the most important thing about creating connections? Do you agree with what I’ve said in my post!

Don’t be afraid to leave a comment below!